Top 10 Web Development Trends 2023

Top 10 web development technology trends for 2023. In today’s digitized era, tools and technologies that help businesses grow and succeed are crucial. That being said, web apps and websites are now integral tools for any establishment wanting to expand its reach. From sharing critical information to selling a product or service, web presence plays an important role.

Although mobile applications are pretty hyped, marketing them and making users install them on their devices among the other 143.6 billion (approx.) can be quite difficult. On the other hand, while using web applications, users don’t need to download and install them, allowing businesses to share content without restrictions.

However, the technology trends in web design and development change every year depending on the demands of consumers and technological advances.

To help you out, I will share the top web development trends that one can expect to transpire in the upcoming years.

Web Development: An Overview

Web Development refers to planning, designing, developing, and maintaining websites and web apps residing on servers, either cloud or on-premises hardware. Everything from text-based web pages and single-page websites to complex web applications comes under the term “web development”.

Read: Web Application Development Process

Web Development is emanated from two words, i.e.,

• Web: It indicates the web pages, websites, web apps, and any other thing that works on the web browser using the internet.
• Development: It refers to the creation of web apps or websites from scratch.

Two major types of web development that one deals with, include

• Front End Development: It’s responsible for the look and feel of the web page, i.e., it involves the development of the graphical user interface through programming languages like HTML, CSS, JavaScript, and other frameworks to help users interact with the website.
• Back End Development: It focuses on the working of the web app or website. Backend refers to server-side development that contains working with web architecture, databases, logic, scripts, server, etc. using languages like Java, Python, PHP, and C#. In simple terms, backend development entails behind-the-scenes activities that take place while performing any function on the website.

10 Technology Trends to Expect in 2023 for Web Development

For many of us, keeping pace with advancing technology can be troubling. So, I have enlisted some of the technologies that might be on trend in 2023.

In a rush? Here’s the breakdown of the top 10 web development trends you need to know about:

1. Two-Factor Authentication
2. SSO through Trusted Authorities
3. Voice Controlled Systems
4. Artificial Intelligence
5. Motion UI Design
6. API-first Development Approach
7. Metaverse
8. Augmented Reality (Web AR)
9. Dark Mode
10. Web 3.0

Let’s explore each of them in more detail.

1. Two-Factor Authentication

Also referred to as dual-factor authentication or two-step verification, is a security process where users provide two different methods to verify their identity. It’s implemented to protect user credentials and resources.

Read: Cybersecurity Trends

As the number of cyber-attacks has increased in the past few years, two-factor authentication can help in adding an extra layer of security to the authentication process of websites or web apps, making it difficult for hackers to gain unauthorized access to a person’s online account or device.

Read: Everything You Need To Know About Security Service Edge (SSE)

Two-Factor Authentication relies upon the user providing a different authentication factor (biometrics like facial scans or fingerprint or security tokens) and their go-to passwords. So, even if the password of the user has been compromised, it will not be enough to pass the verification check.

2. SSO through Trusted Authorities

Single Sign On (SSO) is another method of authentication that is used by consumers to sign in to different applications while using one set of credentials, be it their fingerprint, passwords, or one-time password. But the login only works through LinkedIn, Google, Twitter, or Facebook.

Once the credentials are validated, these authorities provide a token that contains all the information about the user that’s safely encrypted. Moreover, at the time of processing these tokens, web apps or websites ensure that it has been sent from a trusted party and doesn’t possess any bugs. Only if the token has a safe source, the user will be able to pass the login check.

With SSO, businesses can solve certain problems including fragmentations, security and compliance issues, access logs, password fatigue, and productivity.

3. Voice Control System

Automation of websites or web apps through voice commands has gained popularity in the last few years. According to Oberlo, 71% of users prefer to do voice searches rather than typing. Moreover, the size of the voice assistant market as projected by Markets and Markets is about to reach $11.2 billion by 2026 from $2.8 billion in 2021.

Undoubtedly, search is an essential part of several applications to help users to find what they are looking for, hands-free. With the voice control web apps or websites, users only need to say their request after activating the voice assistant that allows an AI-based algorithm to search and return the needed information. This makes user interaction with the web easier, more engaging, and faster.

4. Artificial Intelligence

AI is the human intelligence stimulation using which machines (computer systems) process tasks that typically require human interference. The term AI can also be implied to any machine that consists of the characteristics and capabilities related to the human mind (for example, problem-solving and learning).

Read: 6 Benefits of Using AI for Small Business

AI can be used in the web app or website for multiple purposes such as recommendations, automated decision-making, user experience personalization, problem-solving, natural language processing, fraud detection, chatbots, marketing, and so on.

5. Motion UI Design

An interactive, animated yet quick-loading design is an essential aspect of a web app or website as it helps to develop a good user interface. While static design was used in the initial stages, with the advancements in technology, users expect motion design including animations and transitions on the web page these days.

Motion UI design is a UX component that brings your web app or website to life. It is a Sass library that consists of two dozen built-in animations and transition classes to make prototyping effective, quick, easier, and straightforward.

Read: How to hire a UI/UX designer

Implementing Motion UI in your web app is going to be in trend (if done right) as it helps businesses in increasing the attention span of their users while adding a robust source for visual storytelling.

6. API-first Development Approach

Although APIs have been around for more than two decades, the concept of the “API-first” approach has gained momentum in the web development industry and the number of developers using API-First also continues to grow.

Read: Principles of Web API Design

API (Application Programming Interface) first refers to the software development approach that focuses on creating APIs before writing any code. As organizations continue to leverage cloud technologies for developing web apps, they implement processes to orchestrate containers, continuous delivery, and microservices architecture, it is important to know where to start.

While developing a web app, developers need to ensure that the data empowering the system should be exposed as an API to make sure the web application has predictability, quality, and stability to withstand enormous amounts of users.

Read: How To Create Backend APIs Using Spring Boot

Developing the web application with an API-first approach establishes a contract that suggests the way an API will communicate with other programs regardless of the programming language used.

The API-first approach is beneficial for system scalability, high system availability, fault tolerance, update flexibility, and lower development costs.

7. Metaverse

Metaverse is another trend that you will get to witness in 2023. It is a distributed, public ledger based on blockchain that will offer a decentralized platform for real-time exchange and transmission through blockchain assets. Metaverse uses smart contracts for issuing or transferring digital records, and assets.

It is the virtual reality medium that is going to be the next big thing in web development. Some of the potential applications of Metaverse include enhanced security, efficiency, accessibility, interactivity, and immersion in web apps while creating a virtual world where users can live, shop, interact, and even work with others from the comfort of their homes.

8. Augmented Reality (Web AR)

Web-based Augmented Reality (Web AR) is relatively new in the web development industry. It is a digital technology through which developers can transmit AR experiences over the internet. WebARis a technology allowing users to view and interact with AR content through web browsers.

Read: Web App Development Terms to Know

One of the reasons behind WebAR’s popularity is that users don’t need to download and install additional apps to access the AR experience on their devices. Currently, the primary features of WebARare a bit limited compared to conventional AR, but the existing functionalities are brilliant. Some of the features WebARoffers include face tracking, SLAM (simultaneous localization and mapping), object tracking, geolocation placement, and image tracking.

Most importantly, WebAR gives the power to add interactivity to the product, print ad, or promotional poster offered by a brand, making its future quite entrancing.

9. Dark Mode

Dark mode indicates replacing the typical white background of the web app with a dark background with light color texts. Although there is nothing new with the dark mode, it has gained popularity among web users.

Read:Top Reasons to Invest in Web App Development for Business Growth

And who doesn’t love dark mode? With dark mode, you can easily make an image stand out from the rest of the content, potentially ease the strain on users’ eyes, and get a strong emotional response from the users as they are more likely to associate black with powerful, elegant, stylish, and sleek subconsciously.

10. Web 3.0

Since the initial stage of the internet, it has gone through numerous changes termed Web 1.0 and Web 2.0 respectively. Now, with blockchain technology in the market, we are towards the third web transition stage, also known as Web 3.0.

Web 3.0 advocates center on creating a new decentralized architecture to remove the flaw (privacy and identity theft) of Web 2.0. Needless to say, Web 3.0 is making space for the development of revolutionary web apps that will not only be safe from cyber attacks but also create a more personalized web experience, making it an essential web development technology trend to keep an eye on.

What does the Future Hold?

As a developer, it will be essential to know most of these technologies for web development. On the other hand, if you are a business owner who wants to stay ahead of your competitors, implementing some of these technologies will be beneficial, given you are offering on-demand products and prominent services.

But, remember to not follow everything from the list at once and always check which of them are ideal for your business and fit nicely with the ongoing workflow.